It all started at Plaza 66, in Nanjing Xi lu; from Miu Miu to Louis Vuitton to Dior to Gucci to Fendi to Cartier, it just wouldn’t end.
On one of my first nights out in the city, I decided to take a walk around the block. After 10 minutes I found myself in the middle of Nanjing Xi lu, facing the main entrance of Plaza 66.
Many of you have no idea that “China” has evolved. In the past years, everyone viewed this country as the source of cheap raw materials and cheap labor. What people didn’t know is that the major cities in China have flourished insanely in the passed couple of years. Shanghai has developed so suddenly into becoming a sophisticated city, the rich class are getting richer and the middle class are climbing up the social ladder.
Just last night I was having a conversation with a friend over dinner and he told me that when he first came to China 10 years ago; people were on bikes, people did not know fashion and the city was not close to being what it has become. But for the past 3 years; the world’s greatest designers, Karl Lagerfeld and John Galliano are just two of them, had their eyes set on this city. To many of them, they were counting on cities like Shanghai to buy their most expensive creations.
I did not expect to see that, especially when it was just a walk around the block. The size of the shops, the window displays, the woman and men shopping, the walls, the lighting… it was luxury. I’m telling you, it really wouldn’t end.