I am sure you’ve heard about the latest collaborations in fashion at the moment. Lanvin’s exclusive collection is so close to be revealed. In ONLY 5 days, the designs will be revealed to the public through a short video [November 2], and three weeks after that the collections will hit the stores [November 22].
Lanvin is a genius, I cannot think of how the luxury of his brand will be translated into his H&M line. I guess we’ll find out about that pretty soon.
I just wonder how Shanghai will take this!
H&M developed a short video that was a teaser campaign to get consumers all over the world excited for the launch of this year’s collaboration. I find this short film a very smart idea that worked on creating discussions all over the web, with people guessing who will be in the collaboration.