LOOKBOOK: Lanvin for H&M

Photos by fashionisima.es

Check out more of the items for both lines (Men & Women) on H&M Facebook page: Click here.

 


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14 Responses to LOOKBOOK: Lanvin for H&M

  1. Junior says:

    Lovely Dresses!

  2. Jenny says:

    like it! but as there are only 3 H&Ms in Shanghai we would have to sleep over in front of the store to get in :))

  3. Fang says:

    Love it!! Can’t wait..

  4. ViKi says:

    looks cool!! ….of to H&M :)))

  5. Mayssa Yaman says:

    isnt it bad step for Lanvin to get into a business of mediocre brand, perceived as kinda cheap and targets mass like H&M.

    jimmy shoo did the same…whats the point?

    • stylebeats says:

      Well, you are absolutely right! & at the start of this trend of collaborations everyone was asking the same exact questions. But I think, the money is basically in the market that h&m is targeting. The more the younger people know about Lanvin, the more they will aspire to wear it one day! I dno, its marketing, we all know h&m doesn’t really need more marketing. But it still is expanding, they are still building their image & also trying to show what they do best. They are copiers, they copy big designers and provide a product that can be worn by everybody. These collaborations are a whole new aspect of marketing that seems to be working quite well!

      Here is what Alber Elbaz (the artistic director of Lanvin) had to say about this: “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

      Last thing, you noticed how much buzz this whole thing did? It’s on every bloggers page, every style website, made headlines everywhere! Ha! I guess that might just be the sole purpose! To make everyone talk about them, and I guess everyone is. Lastttt thing! So many more young people love Lanvin now btw, that’s from the comments I’ve been reading all over the internet!

  6. Moni says:

    Wow.. Is this only in Shanghai?

  7. I love what this blog is showing. i think its a kind of mix between the cheapness (money wise) of h&m and the refined taste of Lanvin.
    And its a smart idea from Lanvin to approach the youth in an indirect way by designing for h&m. It ll keep an image for the youth about Lanvin in which it ll b the brand they wanna first wear later on in their life.

    Besides the designs are elegant, gay, sexy, trendy, and building a character
    Good Job

  8. Nour says:

    First I think this blog is amazing and it brings about all the news of fashion a person would like to be aware of.
    Second I think its a great idea what Lanvin and H&M are doing..Because whether we like it or not, ever since the global crisis and decrease in consumer spending(especially in less needed products such as fashion) it has been a really great trend to mix and match..therefore even kids of rich people (more prone to buy lanvin later on in life, as mentioned before) will do that,the identity is not only about the brand anymore but about the look! Lanvin might be a luxury item to purchase however if u try to pull off its look with a more affordable brand such as H&M ur trying to prove how much ud be willing to look “Lanvin” and act it !!Coco Chanel once said :imitation is the best way of flattery.YSL got kicked out of couture because he went into RTW(a bigger-mass market in his time) with only 12 grande couture houses left in the world,i believe big companies such as LVMH (which commercialized its bag extensively in the last 5 years)Chanel(embracing lilly allen a very young and -not that desirable singer-as their new muse)Gucci group etc.have to review their strategy to appeal to the new consumption patterns and lanvin is doing that greatly!
    My best 😉

  9. rasha says:

    is this only in h&m shanghai??!!! its shockingly amazing!

  10. Mazen says:

    This blog is sooo coool. Ill be cheking it dailyy 🙂

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