Fashion & Culture: Louis Vuitton Celebrates Diwali

Supermodel, Christy Turlington, in Marc Jacobs’s limited edition, RTW sari dress at the Biennale des Antiquaires opening in Paris.

Diwali is one of India’s biggest religious festivals celebrated in India it is also known as ‘the festival of lights’. Rajeev Sethi (an artist from New Delhi) has collaborated with Louis Vuitton to design the Diwali-themed window displays.

I love how LV will be using his designs for its store windows all around the world! 454 stores are going to have his design on display!!!! That’s huge!! It is also the first time ever that LV does something like this. They are celebrating this “Indian” festival all around the world. This is going to raise so much awareness about this Indian tradition. I think LV is doing this as a smart marketing move, since India is said to be one of emerging markets, and one with the highest potential of growth for luxury goods in the near future. Are they trying to gain a foothold in that market from now? Are they just showing respect for tradition? Are they celebrating the richness of the Indian culture & their fabrics? Whatever it is, I think it is cool to that they thought out of the box, having such a creative idea to be on the windows of their stores will definitely be a positive thing for the LV image.

Furthermore, Marc Jacobs is designing a limited edition of RTW sari dresses. He’ll be using vintage sari material from India that will be sold at the LV Paris Montiagne store. Here are some of the dresses:

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4 Responses to Fashion & Culture: Louis Vuitton Celebrates Diwali

  1. Maho says:

    I love this pics!! I think LV is showing respect for Indian tradition and of course wants to gain India´s emerging market in a very nice and smart way! Thumbs up!!

  2. Sibo says:

    Wow!! Marc Jacobs is amazing!! i love the dresses… They are exquisite! LV is definitely setting itself up for a good share of the Indian market.

  3. zeina says:

    I wanttttt……it’s such an obsession!
    India is gonna have a new trend to follow

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