From what I’ve read, and actually witnessed living here in Shanghai; there is an increase in significance of luxury brands in Asia. I did assume that Asian faces would also become more prominent, but I wasn’t sure if it would be at a global scale. I was wrong, lately Asian models have been getting a lot of high-profile work from so many different companies in the fashion & cosmetics industry and even designers. Estee Lauder, Maybelline, designer Marc Jacobs (who actually had 8 Asian models in his latest fashion show for LV), Versace, Lanvin are some of the many companies & designers featuring Asian models.
Above: Liu Wen to be their first Asian spokesmodel for Estee Lauder
Vogue’s issue attracted a lot of controversial questions. Some are questioning whether this is just a December issue? Is it more of a statement? Is it a start for the increase in popularity of Asian models? Or is just a general reflection of the worldwide impact of the increase in luxury demand from Asian countries? Can this be considered discrimination in some way? Making headlines for including Asian models? I don’t know, we can go on and ask endless number of questions. But yet again, it might really be a start of a new phase, it might be an appreciation of beauty, (or just a new trend?). Hopefully we’ll be seeing more of the Asian beauty across the world. After all its cool to see that Vogues America is acknowledging the importance & beauty of Asian models, featuring them in their December issue. Don’t know if you would agree!
Above: Shu Pei will be the face of Maybelline this year