I was at the Lanvin for H&M Launch in Shanghai on Tuesday, even though I stayed there for 3 hours, I did not actually make it into the store. I was in front of the store at 6.30 a.m. I get there and..people were already lined up around the block since 10p.m. the night before (the line was endless), people were sleeping on the floor in line, there was Mcdonalds bags everywhere, pillows… it was freezing cold, and people still lined up. The first 350 people in line had the color coded bracelets, they were the only ones allowed to enter into the store for the first 5 hours. Even though I didn’t manage to get into the store, but it was amazing to see and take pictures of what was going on. Here’s how it went:
[HuaiHai Road: H&M window display]
[At 6.30 a.m. in line for the opening]
[I took the picture of this guy the first 5 minutes I was there, by the time I left he was a celebrity, everyone was interviewing him]
[The time-slots for the bracelets, each group had a 15 minute time slot to buy what they want]
[close up of the window display]
[more people in line]
[I think that I forgot to mention, that so much “business” was going on that morning. This is one of the guys (not so fashionable is he?) that had people going in and getting the stuff to be resold. His strategy was that you order the item you want, he gives a call and requests it, you pay him double the price and it’s all yours.]
[the first bag to come out of the store]
[the first bag went to her, she had paid him to buy her the stuff she wanted, everyone was going crazy over what she had bought]
[okay, this was right next to me, two old men exchanging VISA cards. The guy was telling him what sizes of the dresses he wanted (I had a friend translate what he said)]
[they bought so much!!]
[she was also one of the first people to come out, she was the only one that stopped for the cameras to show everyone what she got]
[my favorite picture, these were ALL bought by the same ‘team’, 5 minutes after the launch of the collection the clothes were already out of the store and on sale for double the price inside the store]
[it was nice to see girls shop for themselves]
It’s sad to see how things actually go in such a beautiful fashion event. People are supposed to enjoy the experience of shopping LANVIN dresses. I guess this is how it goes, I’m not sure if this was only in China or all over the world. If anyone was at the launch in any other country please share! Last thing, the collection was really beautiful, much more beautiful that the photos online and the whole campaign was just phenomenal.
So happy I got to buy a piece for myself.
I ♥ my Lanvin T-shirt.