This collection reflects the trend of using a masculine trace. This trend is linked to the heritage of the brand; this item in the collection is a result of the immergence of heritage and masculinity. Coco Chanel always had an interest in masculine elements and always had a boyish attitude; this bag is definitely a reflection of that. I love the bag, especially the ones in ivory and flat red. This line of Chanel’s Boy Bags will be in stores in September 2011.